Embrace the past, Experience the Present In Gold’s District

Eat. Play. Live. in Downtown Lincoln

Welcome to Gold’s, where history meets modern-day vibrancy. Established in the heart of Nebraska, our roots stretch as far back as 1884, when William Gold embarked on a venture that would become more than just a store—it became a legacy. Gold and Company thrived as a beacon of commerce, embedding itself into the very fabric of our community.

Today, Gold’s is not just a place; it’s an experience. We’ve preserved the essence of our rich heritage while evolving into a dynamic space where you can shop, dine, work, and play. Here, every visit is an opportunity to celebrate the storied past of Gold’s while creating new memories to cherish.

Gold's Districthistory.

In 1884, a vision was born. Moving from New York to Nebraska, William Gold laid the foundation for what would flourish into a cornerstone of the Lincoln commercial district—Gold and Company. Through decades of dedication, the Gold family nurtured this establishment, ensuring it became a landmark known far and wide. Listed on the National Register of Historic Places, the iconic structure of Gold’s has stood the test of time, mirroring the evolution of a bustling city and its people.

Now, we honor our heritage by transforming Gold’s into a lively modern hub that still celebrates its historical essence. It’s a place where the past is cherished, and the future is bright.

Building &location

Explore the Charm of the Gold’s District – Nestled between 9th and 11th streets, from N street to P street, the Gold’s District is on the cusp of becoming the latest vibrant, multicultural hub featuring an eclectic mix of arts, specialty coffee shops, dining establishments, chic cocktail lounges, hotels, and more. Its dynamic creative atmosphere and contemporary urban charm render it a sought-after destination for local residents and visitors.

The Future isdowntown.

At Gold’s District, we’re committed to preserving the allure and historical significance of the origins while providing a vibrant, and inviting atmosphere. Get ready to experience the grand opening of a historic Hampton Inn in the winter of 2024, boasting over 100 hotel rooms alongside a magnificent six-story complex teeming with enticing shops and eateries. This expansive property is set to awe and inspire. Soon, you’ll have the chance to savor a mouthwatering steak cooked on a blazing 900-degree hot plate, or relax on the patio with your favorite beverage at the upcoming Rib & Chop House.

See more of the future of downtown.